Description

The Tie is where institutions meet digital assets.

Since 2017, the world’s leading hedge funds, asset managers, banks, and token issuers have relied on us to navigate crypto. What started in market intelligence has grown into a full suite of services that protocols and institutions use to find each other and do business.

Our products include:

The Tie Terminal - the most comprehensive market intelligence platform for institutional digital asset data
Data APIs - real-time and historical feeds powering institutional workflows
Innovate.
Corporate Access - year-round investor relations programming connecting protocols with institutional capital
Staking - The Tie recently acquired Stakin, a leading staking provider with $1.5B in AUM
Bridge Messenger - compliant communications platform built for institutions to meet with digital asset teams.

We’ve expanded fast, and we’re just getting started. Join us.

The Role

We’re looking for someone who understands digital assets and knows how to market to institutional participants. You’ll manage our social media and content across platforms, from market commentary and onchain insights to product announcements, showcasing The Tie’s offerings to some of the biggest financial institutions and the larger crypto community.

You’ll also be working closely with our research team, identifying compelling market insights and transforming them into content that demonstrates why The Tie is the trusted partner for institutions navigating crypto markets.

What You’ll Do

Create and publish content across X, LinkedIn, and our blog that demonstrates The Tie’s capabilities and engages institutional audiences
Develop original analysis and commentary - market threads, perspectives on crypto trends, and thought leadership that showcases your expertise and understanding of our audience
Collaborate with research and data science teams to surface compelling onchain insights and package them into shareable content
Write, manage, and grow our newsletter that keeps subscribers informed on market developments and The Tie’s latest insights
Work with our creative team to produce infographics, charts, and visual assets that make complex data accessible
Support product launches and other company initiatives by coordinating with the broader marketing team on announcements, events, and campaigns
Monitor crypto markets and regulatory developments to identify timely content opportunities
Conduct independent research when needed to develop original angles and perspectives

Requirements

Must-haves:

2+ years in a marketing or content role preferably with a crypto company that works with institutions
Demonstrated success growing and managing social media accounts with measurable engagement and audience growth
Strong writing portfolio with published work (blogs, threads, newsletters, research pieces)
Ability to distill technical or data-heavy concepts into clear, compelling narratives for sophisticated audiences
High proficiency with AI tools like Claude, ChatGPT, and others
Experience collaborating with technical teams like data science, research, or product
Experience partnering with creative teams to develop infographics and visual content

Nice-to-haves:

Experience marketing to institutional/B2B audiences in crypto or fintech
Experience with analytics tools (Google Analytics, X Analytics, etc.)
Experience with tools like Figma, Canva
Familiarity with SEO and how content surfaces in AI search
Ideally located in New York

Benefits

Competitive compensation
Employee stock option plan
Health, dental, vision, and disability insurance
Flexible paid time off
Flexible working hours
A fast-paced and exciting work environment
Strong teamwork-driven culture

Salary range: $75,000 - $120,000 depending on experience level

Location: New York City preferred / remote considered

The TIE Inc is an equal opportunity employer.

The Tie

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