The team
We are looking for a Staff Product Designer - Growth (Onboarding), to play a crucial role in shaping the future of Kraken in the crypto space. This is a staff-level individual contributor role with ownership of complex, high-impact design challenges on the Onboarding team where we help users unlock access to a wide range of Kraken products.
You will lead design across critical first-touch experiences including account creation, identity verification, and first product access. These journeys shape how users build trust with Kraken and determine how quickly they reach value.
This role requires strong product judgment, independence, and leadership through influence. You will operate across large, ambiguous problem spaces, set direction for critical user journeys, and partner closely with product, engineering, data, research, and compliance teams to deliver measurable outcomes.
The team is highly data-focused and collaborates with a wide range of stakeholders across Kraken to make sure we can offer access to crypto to as many people as possible around the world. Join us if you feel excited about contributing to our mission by creating intuitive and aesthetically excellent user experiences. We’re obsessed with our products and care about the smallest details. We have an open and trusting team culture where we share candid and honest feedback to achieve the best results.
The opportunity
- Raise the bar for the industry by leading staff-level design work across Kraken’s onboarding and first-time user experiences, setting clear benchmarks for quality, usability, and trust.
- Define experience strategy for complex onboarding systems including identity verification, account setup, and first product access.
- Own large, ambiguous product challenges that span multiple teams, systems, and regulatory requirements.
- Shape and evolve Kraken’s design language, strengthening visual and interaction consistency across onboarding surfaces while guiding patterns adopted across teams.
- Drive exceptional end-to-end user experiences by partnering closely with designers, product managers, data analysts, engineers, and compliance stakeholders.
- Influence product direction through strong product thinking, user insight, and clear articulation of design decisions.
- Use behavioral data, experimentation, and customer insight to improve activation, onboarding completion, and time to first value.
- Lead by example in design reviews, raising the level of critique, design judgment, and craft across the team.
- Design high-fidelity interactive experiences using prototyping to explore flows, motion, system states, and edge cases.
- Apply AI thoughtfully in the design process to accelerate exploration, testing, and iteration while maintaining strong design judgment.
Skills you should HODL
- 8+ years of experience delivering end-to-end product design, with a portfolio showing shipped, high-impact mobile and web work.
- Staff-level product judgment. You define direction across complex product areas and operate independently across large problem spaces.
- Knowledge of cryptocurrency, and trading
- Working knowledge of AI tools and workflows used to accelerate design exploration and iteration.
- Strong UX, interaction, and visual design skills with a consistent record of solving complex, ambiguous problems.
- Proven experience designing critical user journeys such as onboarding, identity verification, activation, or other lifecycle experiences.
- Experience designing in regulated or compliance-heavy environments such as fintech, payments, identity verification, or financial services. KYC experience preferred.
- Data-informed approach using qualitative research and quantitative signals, including experimentation and A/B testing tied to measurable outcomes.
- Ability to translate research, behavioral data, and product strategy into clear product experiences.
- Advanced prototyping skills to communicate interaction models, transitions, and system behaviors.
- Strong communication skills with the ability to influence senior stakeholders and align cross-functional teams.
- Experience mentoring designers and raising craft standards through critique and collaboration.
- High ownership and bias to action in a fast-growing, remote-first organization.
